Who decides what will be the nest big thing? Style forecaster, will predict what you’ll be wearing, watching and doing.
A person such as ‘Li Edilkoort, the Mystic Meg of the manufacturing world.’ (Chantel’s hand out). Li is a forecaster, working with most of the top manufacturing names (and even governments) to bring order to the future. Although what she does is more a science than an art, Li frequently starts with colour and her foundation is that total unquantifiable human assets, intuition. Not that of her clients, but of her own.
‘The ideas I develop aren’t mine. The idea isn’t a creative process. It’s how it’s handled that is the creative part’ (Chantel’s hand out).
'Her team clearly adore her but she has a starange intensity and inner calm that marks her out from their restless,chattering enthusiasm.'
'it's like doing a jigsaw, a peice is missing - you must find teh fragment to compltete the picture.'
'Li Eldelkoort really believes she has seen the future - ans some very hard-noosed business exectives feel she's right.'
more info on her check out design boom interview
www.edelkoort.com/
Tuesday, April 3, 2007
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